A couple of days ago, I came across a video about optimizing your Instagram profile and one of the points they made was having a link to your website in the bio. She then went onto say that a lot of people (including me) are using a third-party service like Link Tree too link to your website when you could be directly linking your potential customers straight to your website… Which is where we actually want them to land?
Today I’m showing you how to set up a page on your own website that will display all of your important links so that you can put just ONE URL in your Instagram profile that contains all the places you want to send your followers. Example: Your Website Homepage, Blog, Services Page, Contact etc.
But first, I thought I should explain further WHY…?
We want as much traffic going to our OWN website and online stores as possible, because this gives our potential shoppers and clients a chance to see our products and services, get familiar with us and eventually buy from or hire us.
We have complete control over our own websites, which means we can make sure our Instagram Landing pages (as we’re going to call it!) are on brand.
How to do it:
Step 1: Create an unlinked page on your website.
This means a page that is NOT linked in your navigation bar.
I have a WordPress website, so for me, I have to log into the Dashboard of my website and go to Pages > Create New Page.
Step 2: Name your page.
I named mine Instagram with the link sevensands.com.au/instagram, but you can choose whatever you like! This is the URL you will end up posting in your Instagram Bio.
Step 3: Design your Instagram Landing Page.
If you want it to look as close as possible to Link Tree, you’ll want a picture of your logo or profile picture from Instagram on the page with your username (@seven.sands) underneath it. I think this is a good idea because as soon as people click on the URL, they know they are in the right place. To do this, I made a graphic in Photoshop, but I’m sure you can use another program to do it (like Canva, Illustrator or InDesign). If not, I am able to do this for you, get in touch here.
Go to your WordPress Dashboard > Plugins > Add New and search for the Shortcodes Ultimate plugin by By Vladimir Anokhin. Install and activate the plugin and go back to your Instagram Landing page.
Above the text editor, select the Insert Shortcode button and choose Button from the list that appears.
Select your style preferences and enter in the link to the page you want the button to go to and rename the button.
My buttons are the links that I often reference on my Instagram, so when readers click my profile link, everything is one place. I have one for my website home page, Recent Work, Blog and a link to my Contact Us page. The best thing about this is that you can add and subtract links anytime you want. If I am having a sale on my packages etc. I can simply set up a new button and reference it on Instagram and people can easily find it.
Another perk to this is that all this content is on our own website! So if someone clicks the link in our profile, they’re already where we want them to be and the chances of them looking around more of our site than just our links on this page are much higher.
Since this is all located on your own website, be sure that your fonts and colors all match your branding to give your viewers a cohesive experience.
Step 4: Add your unlinked Instagram Landing Page’s URL to your Instagram profile.
Click it once saved, just to be sure it looks and functions properly!
Now you can get viewers and potential customers where you want them– your website!
Hopefully, this tutorial is helpful to all of you creative business owners out there.
Need help setting this up on your site?
Don’t hesitate to Contact Us here and we can give you a quote to install 👩🏼💻